The 2026 Marketing Playbook for Small Businesses

December 16 | 1pm

If you're spending more time on marketing & seeing fewer results - you aren't alone.

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    Melinda Pettijohn

    CEO & Founder
    Amplyfire

    Who am I?

    I'm a Bloomington-based marketing consultant who helps small and local businesses cut through the noise and stop wasting time on tactics that don’t move the needle. My work is built around clarity, practicality, and results you can actually measure without overwhelm, guesswork, or agency jargon.

    2026 Small Business Marketing Challenges

    • Declining visibility across social + search
    • Higher ad costs with lower ROI
    • Confusing AI-driven shifts in how customers find you
    • Too many “best practices” that no longer work
    • More marketing tasks than time to do them