Spark Notes
Quick Wins for Small Business Growth
How to Attract the Right Clients with a Business Ecosystem (Lessons from The Kindling Club)
Learn how to attract the right clients by building a business ecosystem instead of chasing random leads. Plus, exercises and insights from Kindling Club.
Chill & Prosper – The Kindling Club – January 2026
January 29 | 1pm • Join us for a live chat on Denise Duffield-Thomas’ Chill & Prosper. You’ll leave with grounded insights, honest conversation, and a clearer, calmer way to approach your work and business growth.
AI Strategy Optimization | Webinar
January 21 | 1pm ET • AI is everywhere right now. And for many small business owners, that creates more pressure than clarity. You are told AI will save you time, fix your marketing, and help you do more with less. But no one talks enough about what happens when it is used without strategy.…
Can Your Customers Find You? | Webinar
January 7 | 1pm ET • A practical session on visibility, search, and getting found online If someone searched for your business right now, would you show up or get buried under competitors, ads, and search results you do not control? For many small businesses, the problem is not their offer.It is visibility. This session…
The 2026 Marketing Playbook for Small Businesses | Webinar
December 16 | 1pm ET • Most small business marketing plans fall apart for one simple reason.They are built on guesswork, outdated tactics, or advice that assumes unlimited time and resources. This webinar is designed to fix that. The 2026 Marketing Playbook for Small Businesses webinar helps you make clear, confident decisions about where to…
Winter Shutdown? Stay Open When You’re Closed
Smart Strategies for Ice, Snow, and Storms That Disrupt Foot Traffic Here in southern Indiana, we know the weather does not always cooperate. One day it is sunny and 65°, and the next you are navigating icy roads, white-out snow squalls, or a freezing rain storm that shuts everything down. So here is the real…
Black Friday 2025 Broke Records. Did Your Ads Keep Up?
Black Friday 2025 set new records: $11.8 billion spent online, a huge surge in AI-driven shopping traffic, and more consumers skipping stores altogether. While the big headlines focused on national spending, the real question is: How did your Black Friday ads perform? Did your campaigns ride the wave of record-breaking traffic… or did they get…
Marketing? In This Economy?
When money feels tight and the economy looks unpredictable, most small businesses have the same instinct: cut marketing. Pause ads. Reduce visibility. Play it safe. It seems logical—until you look at what actually happens. During periods of uncertainty, the businesses that keep showing up don’t just survive. They often pull ahead. Why Pulling Back Hurts…
How Service Businesses Can Stay Top of Mind — Even When Customers Don’t “Need” You Yet
Most people don’t think about insurance—or HVAC, plumbing, or electrical work—until something goes wrong. That’s where smart HVAC digital marketing and service business strategy come in. The goal? Make your brand part of everyday life so when the heat goes out or the pipes burst, you’re the name they remember first. 1. Build Everyday Cultural…